The NDD team is very happy to announce that Team Internet's Matthias Kaiser is joining our first ever Aftermarket Session. He is truly a domain industry veteran and an expert in his field.
Matthias’s career in advertising began after his studies in visual communication and psychology, where he initially gained experience by working with several advertising agencies. There, he crafted advertising campaigns that catered to a global audience, serving clients such as Gatorade, Bayer, and GlaxoSmithKline. This role also introduced him to the nuances of online advertising, which would later become a cornerstone of his professional focus.
In 2007, he was entrusted with developing a brand identity and marketing strategy for a nascent startup, NameDrive.com. Specializing in domain parking and brokerage, NameDrive quickly distinguished itself. By 2008, it was recognized by Google as one of the top 100 fastest-growing online companies in the US.
Between 2009 and 2011, Matthias led NameDrive’s expansion across the European market. 2011 NameDrive was acquired by KeyDrive SA Group. Matthias took on roles of increasing responsibility, serving first as Chief Operating Officer and later as Chief Executive Officer of from 2013.
In 2015, Matthias founded Traffic.club Sarl, a direct advertising network aimed at providing specialized services to media buyers and publishers. His entrepreneurial journey continued in 2016 when he joined with traffic.club the CentralNic Group PLC, focusing on the online monetization of the group’s owned and operated inventory and channels.
Currently, Matthias lends his expertise in an advisory capacity to the supervisory board of the now-renamed "teaminternet group." His role involves guiding the group's strategy in online monetization and domain commerce, drawing on his extensive background to foster growth and innovation.