It is our great pleasure to introduce you to the keynote speaker that will officially open the main stage at Nordic Domain Days 2022.

Andy Simpson is a Senior Director in Corporate Strategy and Analytics at Verisign.

He is responsible for studying end user demand for domain names with a focus on the impact of emerging global markets. Andy has also spent time evaluating security and stability threats to the DNS root zone. Before moving into broad scale domain usage analysis, Simpson contributed to registry, registrar and domain aftermarket systems and helped Verisign develop a Big Data technology stack based on Apache Hadoop.

With 2022 focused on determining what the new status quo looks like, one thing that is likely to remain consistent is the role of domain names. Domain names continue to facilitate digitization of our world and its infrastructure. In this presentation, Andy will share insights into developments in the domain name and how domain names have helped new users get online. Domain names remain one of the most versatile and reliable ways for small businesses and other entrepreneurs to establish their online presence.

During this talk, Andy will illustrate the diversity of options available for use with domain names to help end users market their product and services, communicate with customers and conduct ecommerce. Lastly, he will focus on how the flexibility of domain names enables end users to evolve their online presence over time to adapt as their business and customer needs change.